Victoria Beckham announces her namesake beauty brand

It’s finally happening: Victoria Beckham is becoming a beauty mogul. The former Spice Girl is launching her namesake beauty brand, Victoria Beckham Beauty (VBBeauty). In an official release, Beckham says, “I want to take care of women inside and out, providing them with the must-have items in makeup, skincare, fragrance, and wellness that I feel I need in my own life.”

Here’s what we know so far: Victoria Beckham Beauty will feature cruelty-free makeup of an inclusive number of shades for women of different skin tones, as well as fragrances and wellness products. While nothing has been said on the products, we’re thinking signature Beckham beauty looks of nude lips, kohl-rimmed eyes combined with lashings of mascara, and luminous skin. It will also only be sold direct to consumers via an official website.

This launch comes three years after her first foray into beauty. Beckham collaborated with Estee Lauder for two limited edition collections — all of them boasting luxurious black and gold packaging, with bold eyeshadows, sumptuous matte lipsticks and complexion-based products for glowing skin.

VBBeauty will launch in Fall 2019 — watch this space for more updates.

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