What (or where) are Gucci Places? The Italian Fashion House wants the world to know that fashion isn’t just the clothes on your back, so to speak. Through sharing special destinations from South Korea to USA — chosen because they share the values peculiar to Gucci themselves — the House aims to encourage people to become part of a community. These places are thought to surprise, arouse interest, and inspire a creative response.
There already are a handful of Gucci Places here and there, and you might have even stepped into a couple on your world voyages. The list is made up of Chatsworth in Derbyshire, England; the Biblioteca Angelica, Rome, Italy; Castello Sonnino, Montespertoli, Italy; Maison Assouline, London, England; Los Angeles County Museum of Art (LACMA), Los Angeles, California, USA; Bibo, Hong Kong; and Waltz, Nakameguro, Tokyo, Japan.
To celebrate the addition of six new Places, it’s no surprise that Gucci does so artistically by collaborating with several talented creatives. After all, the whole idea behind Gucci Places is to get your creative juices flowing, interpreting it in your own expression and artform. These artists include Spanish photographer Coco Capitán, German insect breeder Adrian Kozakiewicz, and Isabella Cotier from London, who’s name may ring a bell as she designed a capsule collection with Gucci just last year. Each artist was invited to visit a particular Place and record their impressions, resulting in a visual journey of photographs, travel notes and sketches.
See for yourself what you make of these fantastic new Gucci Places: 1. Boboli Garden, Florence, Italy
The open-are museum is a UNESCO World Heritage Site with a collection of architecture, artwork and a Medici-designed layout that inspired many a court in Europe. It was originally created in the mid-16th century and stands as one of the most important exemplars of the Italian-style garden.
Photo courtesy of Uffizi Gallerie
2. Daelim Museum, Seoul, South Korea
The museum was chosen because it houses the first solo exhibition in Asia by Coco Capitán, one of the artists in collaboration with Gucci who’s distinctive handwriting featured on aselection of ready-to-wear pieces and accessories in the Autumn/Winter 2017 Collection. His exhibition, Coco Capitán: Is It Tomorrow Yet? runs all January long and features 150 artworks.
Photo courtesy of Daelim Museum
3. Dapper Dan Atelier Studio, New York, USA
Known for his made-to-order creations for celebrity clientele in the 1980s, Dapper Dan appeared in Gucci’s Men’s 2017 Tailoring campaign. The studio pays homage to the couturier’s original boutique, and offers bespoke designs featuring Gucci fabrics, prints, and embroidered patches — by appointment only.
Photo by Jelani Day
4. Gucci Garden, Florence, Italy
Gucci Garden opened in January 2018, housing exhibition spaces and a boutique selling items only available there itself, including one-of-a-kind pieces. The Galleria narrates the House’s contemporary vision while displaying memorabilia, and there’s the Gucci Osteria da Massimo Bottura restaurant by the three-Michelin-star chef.
Photo by Dan Arnold
5. Hollywood Forever Cemetary, Hollywood, Los Angeles, USA
Founded in 1899, the cemetery honours both death and life, even holding an outdoor summer concert series on the Fairbanks lawn. The place is special to Alessandro Michele after attending a tribute party to Johny Ramone hosted by the musician’s widow. Pieces from Gucci’s Spring/Summer 2017 collection and the ‘Hollywood Forever’ sunglasses collection was inspired by the cemetery, which is also the location for scenes of the new Gucci Guilty campaign.
6. Antica Libreria Cascianelli, Rome, Italy
The library is a bibliophile’s dream with decor essentially unchanged since the early 19th century, secret bookcase doors that open to backrooms and ancient reads on Roman history, literature, botany and medicine. Its bookstore was the setting of Gucci’s pre-fall 2017 look book and tailoring campaign.
Photo courtesy of Gucci